trademark Securing a trademark registration can be paramount to the overall success of a small business’ brand. But securing one may not be as easy as the online DIY tools may suggest. To ensure the best chances of approval, a significant amount of thought and...
ASR News Although it’s an indispensable step to protecting your brand, successfully registering your trademark with the United State Patent and Trademark Office (”USPTO”) does not end the process of protecting your trademark. In fact, many may argue it’s just the...
Business Law Social media has become one of the main forms of promotion and advertising for small businesses throughout the world. But few owners pause to consider the legal ramifications of posting online without first understanding the importance of trademark...
Trademark Law The importance of protecting a business’ brand using available trademark laws is commonly known, but have you ever wondered why certain companies use the trademark symbol (™) to signify their rights to a particular mark while others use the registered...
Trademark Law Trademarks are critical to protect a company’s brand. Explore some of the benefits of registering your unique brand identity with the USPTO. What’s a trademark? According to the United States Patent and Trademark Office (USPTO), a...
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