Trademark Law

Stay up-to-date with the recent news, resources and helpful tips from the team at ASR Law Firm. Have questions? Our team can help! Contact us today!  

Key Guidelines when using a Trademark in Florida

Key Guidelines when using a Trademark in Florida

Key Guidelines when using a Trademark in FloridaThe following is a list of 9 Key Guidelines when using a Trademark in Florida (as well as, throughout the rest of the United States) to maximize a company’s likelihood of an approval of its application and to ensure the...

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The Trademark Process: Pre-filing Considerations

The Trademark Process: Pre-filing Considerations

The Trademark Process: Pre-filing ConsiderationsSecuring a trademark registration can be paramount to the overall success of a small business’ brand. But securing one may not be as easy as the online DIY tools may suggest. To ensure the best chances of approval, a...

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Policing & Protecting your Trademark

Policing & Protecting your Trademark

Policing & Protecting your TrademarkAlthough it’s an indispensable step to protecting your brand, successfully registering your trademark with the United State Patent and Trademark Office (”USPTO”) does not end the process of protecting your trademark. In fact, many...

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TM vs R: Trademark Symbols Explained 

TM vs R: Trademark Symbols Explained 

TM vs R: Trademark Symbols Explained The importance of protecting a business’ brand using available trademark laws is commonly known, but have you ever wondered why certain companies use the trademark symbol (™) to signify their rights to a particular mark while...

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Trademarks 101: The Benefits of Registering with USPTO

Trademarks 101: The Benefits of Registering with USPTO

Trademarks 101: The Benefits of Registering with USPTOTrademarks are critical to protect a company's brand. Explore some of the benefits of registering your unique brand identity with the USPTO. What's a trademark? According to the United States Patent and Trademark...

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